October 2007, two kids with a chip on their shoulders were trying out for the same AAU basketball team in a small gym on the upper east side of New York. Not only did they make the team, but their friendship took route.Through hard work and perseverance, they have taken every chance to believe in themselves and have created their own opportunities Even though they are on different career paths, they have many commonalities: a deep hunger for success, a never give up mentality, and the ability to inspire others to seek excellence.13 years later, Bryce and Cole bring you something more than just a sweatshirt, more than a collaboration: a celebration of a much deeper bond.