Bryce Council, a savvy business mogul, and Cole Anthony, the dynamic NBA star, have been best friends since childhood, their bond forged through their shared dreams and aspirations. In October 2007, two kids with a chip on their shoulders tried out for the same AAU basketball team in a small gym on the Upper East Side of New York. Not only did they make the team, but their friendship also took root. Through hard work and perseverance, they seized every opportunity to believe in themselves and create their own paths. Despite pursuing different careers, they share many commonalities: a deep hunger for success, a never-give-up mentality, and the ability to inspire others to strive for excellence. In 2022, they established the 50 Ways Foundation together, aimed at empowering young lives through mentorship and education. And now, their collaborative spirit has extended to a transformative book series, Count Yourself In, designed to uplift the next generation by providing practical guidance and principles.